Privacy Policy

Last updated: April 2026

1. Who We Are

Ruta Colombia is a travel and lifestyle guide for Colombia, operated by Maia Management Group S.A.S., a company registered in Colombia. We are committed to protecting your privacy and ensuring you have a positive experience on our website.

Website: https://ruta-colombia.com

2. Information We Collect

We collect information in the following ways:

• Contact Forms: When you submit a contact form, we collect the information you provide (name, email, message). This data is processed through Netlify Forms.
• Analytics Data: We use Google Analytics to understand how visitors use our website. This includes information about your device, browser, pages visited, and time spent on our site.
• Advertising Data: We use Google AdSense to display personalized advertisements. Google may collect information about your browsing behavior to serve relevant ads.
• Cookies: Our website uses cookies to enhance your experience and track site usage (see section on cookies below).

3. Google Analytics and Cookies

Google Analytics is a web analytics service provided by Google, Inc. It uses cookies to help us analyze how you use the website. The information generated by the cookie about your use of the website (including your IP address, which may be transmitted to Google's servers in the United States) is used to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

4. Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and other technologies to serve ads based on your prior visits to our website and other websites. You can opt out of personalized advertising through Google's Ad Settings.

5. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To analyze website usage and improve our services
• To deliver relevant content and personalized advertisements
• To comply with legal obligations

6. Third-Party Services

Our website uses the following third-party services, which may collect and process your data:

• Google Analytics: For website analytics and performance tracking
• Google AdSense: For displaying personalized advertisements
• Netlify Forms: For processing contact form submissions

These third parties have their own privacy policies and are responsible for their handling of your data. We recommend reviewing their privacy policies for more information.

7. Data Retention

We retain information collected through contact forms for as long as necessary to respond to your inquiry or as required by law. Analytics data is typically retained by Google for up to 26 months. You may request deletion of your personal information at any time by contacting us (see contact information below).

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: You can request access to the personal information we hold about you
• Right to Correction: You can request correction of inaccurate or incomplete information
• Right to Deletion: You can request deletion of your personal information, subject to legal obligations
• Right to Restrict Processing: You can request restriction of how we process your data
• Right to Portability: You can request a copy of your data in a portable format

9. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

10. Contact Information

If you have questions about this Privacy Policy, or if you wish to exercise any of your rights, please contact us at:

Maia Management Group S.A.S.
Colombia
Email: info@ruta-colombia.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page. Your continued use of our website following the posting of changes means you accept those changes.